MMA BUSINESS MANDATE JOURNAL. FEB. 2019
A Summary of Ms Nish Amarnath’s keynote address during the talk on ‘Art Entrepreneurship’ on Jan. 18, 2019.
Abstract: The emergence of new creative possibilities across algorithms-driven communications platforms today has shifted social perceptions of entrepreneurship. Intrinsic to art entrepreneurs like writers and musicians are subtle factors, which lie beyond management platitudes . These subtle factors include the practice of being delusional. This paper focuses on with how conventional industry can incorporate these techniques from the artpreneur for brand development, industry repositioning and improved top-line and bottomline outcomes. Full text available here.