Lanecraft Lab is a strategic advisory and communications firm that helps senior professionals and organizations boost their visibility, share their voice across multiple platforms, and reposition their narratives for customers, distributors, boards and investors. We operate at the strategy of strategy, systems, and storytelling. We design outcomes-driven precision roadmaps for navigating inflection points, whether it’s an M&A transaction, a new initiative, a partnership with one or more government bodies, an executive transition, or advisory on operational risk management and governance frameworks.
the mission
Lanecraft Lab helps B2B and B2C brands scale by placing their ideas, expertise, and innovations in front of target stakeholder groups that can drive top-lines and generate repeat business for our clients. We specialize in earned media visibility across Tier-1, trade, and specialist outlets. Media outlets where our clients have been featured include:
featured press
From Wall Street Journal to Strategic Advisor: How Nish Amarnath Built Lanecraft Lab on the Power of Story Architecture - Published by Founded by Women, October 2025
ADVISORY Committee
Lanecraft Lab is building a circle of advisors whose experience spans public diplomacy, international development, capital markets, energy, AI, healthcare, financial services, and organizational transformation. Our advisory members offer insight, perspective, and strategic foresight as we scale our work at the intersection of narrative intelligence, capital strategy, and systems alignment.
Current members include:
Jonathan Ward, International Affairs and Trade Advisor, and Chair of the Wisconsin World Affairs Council - Jon brings extensive experience in diplomacy, public affairs, trade policy, and national security strategy. Over the course of his career, he has served in Saudi Arabia, Papua New Guinea, Iraq, Pakistan, India, Brazil, and Washington, D.C., working across market access, investment attraction, supply chains, and government relations.
David Trask, National Director at ARC Facilities and the host of Facility Voices Podcast - David brings deep facilities and operations insights that ground our strategies in real-world use. He has spent years translating complex building realities into practical decisions for hospitals, schools, stadiums, and public agencies. His ability to bridge ground-level operations with leadership priorities is invaluable for our work at the intersection of strategy, systems, and stakeholder outcomes.
Dr. Jason Baker, Assistant Professor of Medicine and Attending Endocrinologist at Cornell Medical College in New York - Dr. Baker founded Diabetes Empowerment International, formerly Marjorie’s Fund, a nonprofit advancing education, access, and advocacy for people with Type 1 diabetes. With deep experience across clinical care, global health, and nonprofit leadership, he brings strategic insight to Lanecraft Lab’s work at the intersection of health equity, and systems change.
Additional members will be listed here as the committee expands.
OUR LEADERSHIP
With early roots in management consulting, Nish Amarnath has long been drawn to the intersection of strategy and systems. For over a decade, she specialized in capital-intensive, high-stakes sectors through editorial leadership, analysis of deal structures, CDS price trends, ETF sector flows, and strategic collaborations with industry players, as well as federal, state and regulatory agencies. Nish has led editorial teams at Institutional Investor and Industry Dive, guided communications strategy for global organizations, steered a public diplomacy initiative for the UK Government, and written for various Tier-1 and trade media outlets including The Wall Street Journal, Reuters, TheStreet.com, and S&P Global. She majored in Economics with Distinction, and earned postgraduate degrees in media research and business journalism from the London School of Economics and Columbia University, where she was a James W. Robins Reporting Fellow.